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While the Liverpool forward delivered a late impact at the Afcon tournament, his potential future move to the Gulf kingdom might hold far greater significance. The Gulf football project, which has been shifting focus from big-name veterans, is now tempted by the idea of signing a global icon who is still at the peak of his abilities.

Moving Past the "Sunset Destination" Label

Despite the undeniable success of high-profile arrivals like CR7 and the French striker, league officials are keen to avoid the reputation of being a final payday stop for fading stars. The interest of Mohamed Salah indicates a new strategy, heightened by his unique status as the preeminent sports icon in the Middle East.

This directional change reflects a broader desire within the league to establish an lasting legacy on the world stage. Is the aim to compete with established powers the Premier League, or maybe claim the position of the world's second-best competition? With the first surge of hype has subsided, defining a coherent future is crucial.

Learning from Past Experiments

The experience of China's short-lived boom a decade ago offers a sobering lesson. Signing big names like Nicolas Anelka and Drogba generated buzz but did not build a sustainable model, with those stars returning to Europe quickly.

However, the SPL experiment has seen most of its high-earning recruits remain for the long haul. Figures such as Karim Benzema, N'Golo Kanté, Mané, and Riyad Mahrez are entering their third year, with Ronaldo spearheading the initiative into a fourth. Although contract timelines and age are a factor, their continued presence offers a measure of continuity.

A Shift in Recruitment Policy

Observers note a noticeable pivot in recruitment. Teams are now more shopping for established stars like Mateo Retegui, Núñez, and Hernández, coupled with emerging prospects such as Nathan Zézé and Millot. Developing and potentially selling these assets for profit forms a sensible business model.

• Becoming a credible alternative to Europe for young players worldwide is an unprecedented feat.
• While not the most glamorous goal, it is a role no other league has successfully filled.

Salah's Potential Impact

Landing Salah would provide a massive boost. His arrival would elevate the league's profile in the region to new levels. The presence of players like Mahrez and Bounou, coupled with the passionate displays at the recent Arab Cup, underscore the area's football fervor and abundant talent.

Growing its reach across the African continent and the Asian market is a logical strategic move. Signing a talent from Indonesia or finding the breakout Chinese superstar could unlock enormous fan and commercial potential.

Overcoming Structural Challenges

Maintaining international interest has proven a significant challenge. This season has been particularly disjointed, with long pauses for international windows and tournaments hindering the domestic schedule.

International TV partners have expressed increasing difficulty in cultivating a loyal audience for a product that is broadcast in irregular bursts. An insider noted that the erratic rhythm of the fixture list makes it hard to vie for eyeballs in a crowded sports market.

If the SPL to achieve its global aspirations, officials must find a balance so the club football does not always take second fiddle to the Saudi national side. Otherwise, talk of becoming a world elite will remain just that.

A Symbolic Signing

While Salah would bring instant glamour, his true value lies in his cultural significance as a still-dominant Arab legend. Any potential move depends on several big "ifs": whether he wants to leave Liverpool, Liverpool's readiness to part ways, and his personal interest in a move to the Gulf.

If a deal is struck, it would be seen less as the signing of an aging Premier League star and more as the historic capture of the region's premier footballing son.